Unit Code: CUVDSP15A Research and Apply the techniques for application to spatial design
BRIEF 1: 50% of module
Design and construct a storyboard and model for a shop interior to stock and promote your streetwear label.
Your storyboard should include:
• logo proposals for the shop that can be used for signage interior or exterior (wall, floor or suspended)
Brainstorming and conceptual development for visual identity will begin in this class and be developed and completed in interpret brief class with Clea.
• sketches and floor plans of proposed interior showing window display, change room, merchandise display, furniture and service counter placement to scale 1:20
• collage of images from magazines, scans and brochures, to create " feel."
• samples of finishes wherever possible e.g.upolstery, fabric, leather, flooring, wall treatment for etc
• design and samples for service bar - form and surface treatment e.g.ply, laminex, pressed metal, skin, mosaic, photographic, etc
• samples for wall surfaces and treatments eg. wallpaper, timber, painted finish, stucco, mural, mosaic, stucco, bagged, limewash, etc
• samples and info for floor treatment eg. cork, tiles, carpet, terrazzo, stone, floorboards, timber,marqetry, parquetry, rubber, etc
colour palette colour charts, colour chips, etc arranged in proportionate use
storyboard process:
• Collect samples, photos, magazine cuttings, swatches for surface treatment to walls, floors, service bar, seating, logos,
• Arrange samples , photos, magazine cuttings, swatches into a balanced composition on A2 or an equivalent combination
Position with blutak initially until final positioning has been decided.
• Use appropriate glues to adhere samples to the backing board
• Provide a legend or key on the reverse of storyboard to avoid visual clutter
• Label samples in the storyboard e.g "viva" unglazed terracotta italian floor tile $55 sq /m handwritten or typeset available at...
Construct model with a sheet of foamcore.
You will be provided with a sheet of foamcore
- Floor size A3 and walls minimum of 200mm high.
- Use scale 1:20
Your design should include:
- a service bar- point of sale counter
- change rooms
- entry door types
- flooring surface treatment.
- wall surface treatment.
- signage
- seating
- window display area
- merchandise display areas
- point of sale displays for window dressing, suspended etc
- shop fittings shelves, hanging etc
1-week beginning-22/07/08
intro module assessment details sign
• brief given and analysed
• reference material shown.Past student responses.
email addresses to be collected/confirmed for blog
concept board function explained
Discussion -Personal thoughts / experiences of shops. memorable or forgettable? what makes a good shopping space? 20 words brainstorm as a class
class brainstorming/ mindmappings conceptualising. individuals to commence thumbnailing and further mind map
some interesting sites to research
http://www.indesignlive.com/
http://www.dedeceplus.com/
http://milan.poloxygen.com/
http://www.promisedesign.info/main.html
http://www.interiordesignersaustralia.com.au/
http://www.interiordesignawards.com.au/
http://www.designex.info/
http://www.archmedia.com.au/artichoke/
homework
commence thumbnails
record concepts
submit 300 wds typewritten (this will be part of your report and your individual brief to design to. Describe the intended atmosphere and target market ideas on a blog an invitation will be sent to your email address.
2- week beginning- 29/07/08
present 300 wds concept and thumbnails
continue to develop thumbnails according to feedback and contine to collect reference material.
floorplan workshop
how to use a scale rule
establish entry point
decide on type of window display
ergonometric and circulating space
understand the symbols for windows, doors, stairs and ramps
plan and elevations transfer scale drawings to modelmaking
http://www.dexigner.com/design_news/8227.html
homework continue to resolve and further develop and continue to refine floorplans
3- week beginning-05/08/08
colour palette and textures workshop please bring colour swatches
please bring colour swatches
layout colour palette on piece of foamcore.
show proportions to be used in palette.
revise colour psychology, colour preference for different demographics and product.
colour to create mood and use in spacial environment, Feng Shui , lighting on colour, colour for healing
textures in the built environment screen design projection and interactive graphics in the recreational environment e.g playmotion, dfusehttp://www.dulux.com.au
http://www.britishpaints.com.au
http://www.dulux.com.au/html/colourawards/main.html
http://www.abet.com.au
http://www.designex.info/
http://www.poloxygen.com/
http://www.designex.info/awards.htm
http://www.publicartsquad.com/
http://www.indesign.com.au
http://www.productselector.com.au
http://www.design-week.co.uk
http://www.infolink.com.au
homework continue to resolve and further develop and continue to refine floorplans
4- week beginning- 12/08/08
lighting and furniture workshop
• students to bring in ALL materials and storyboard in progress to work on in classtime
• class feedback and discussion
workshop and consultation time
http://www.ikea.com/
http://www.indexaward.dk/2007/forside.asp
http://www.mobelform.com/
http://www.luminaire.com/enter.html
http://www.mozdesigns.com/
http://www.scandinaviandesign.com/#
http://www.aquagallery.com/beta/
http://www.noguchi.org/furniture.html
http://www.meipicchi.com/
http://www.praestegaard.com.au/
http://www.satelight.com.au/
http://www.tait.biz/
http://www.tubdesign.com.au/
http://www.yellowgoat.com.au/
http://www.clothfabric.com/ff.html
http://www.afficionados.com.au/
http://www.architrend.com.au/
homework continue to resolve and further develop and continue to refine floorplans
5- week beginning-19/08/08
you will need a fully resolved floor plan by THIS week to commence model!
modelmaking workshop-
demonstrate cutting foamcore
suitable materials for model
joining techniques with pins and glues
using a circle cutter
applying surfaces to foamcore
workshop and consultation time
6- week beginning-26/08/08
modelmaking furniture workshop working with balsa and the production line
workshop and consultation time
7- week beginning-02/09/08
modelmaking furniture workshop working with balsa and the production line
workshop and consultation time
8- week beginning-09/09/08
Completed model due. 30%
Completed storyboard due. 15%
Report due design process, initial profile, concept development ,final drawings, plans, elevations, illustrations, photographs, model production, specifications for fabrication etc
5min verbal presentation, report and client liason 5% with verbal feedback from class/ teacher.
key competencies
Collecting, organising and analysing information
Clarifying and interpreting the brief
Communicating ideas and information
Producing spatial design consistent with the selected approach and brief
Planning and organising activities
Identifying possible approaches to the spatial design
Working with others and in teams
Working with client or user
Using mathematical ideas and techniques
Calculating spaces and material requirements
Solving problems
Refining the approach
Using technology
reference
Windows of the world - louis bou 659.157
7897 CERTIFICATE 4 IN DESIGN
Unit Code: CUVDSP13A Research and Apply the techniques for Wearable objects
Brief 1: Streetwear 50% of module
"Style is central to sub cultural identity, and clothing and body adornment are the most visible emblems of membership signifying loyalty to kindred spirits and exclusion to the world at large".
Create a visual identity for a streetwear brand and design a range of street wear clothing and fabrics.
Puma, Quicksilver, Billabong, Buddist punk, Ripcurl, Fubu, M-0ne-11, Gallaz, Volcom , Unit, Tactics, Swag, Switch, Zoo Yank, Zero, Tensor, Think, Von Zipper, Velvet, Termite, Stealth, Spy, Spit fire, Randal, o'neil, Globe, Reef, Red, red real, Gravis, Grindking, Hurley, Independant, K2, lakaz, Level Glove, Lucky, M3, logo, Movements, Matix, Duffer, November, Ezekiel, tsa, Nikita, Witro, Nixon, Palmer, Phantom tricks, Pig, Powell, Premier, Proxy, Paul Frank, Freshjive, rip current, Dickies, fk-fks, Flow, DVS, Skipping Girl, Stussy, Burst, Mossimo, Mermaid sister, Roxy, Etnies, Cult, Kitten,Two Legs,Scary Miss Mary, Blythe, Bico, Chillipepper, Hello Kitty, Golddigga, Chunk, D&G, 555Soul, Fine, Insight
........the list of brands goes on …
Consider the personality of a street wear product
E.g. The American Pig Brand (apb) concept is a direct reflection of the remarkable and often excessive qualities of American culture. Apb celebrates large Sport Utility Vehicles, 24 hour drive-thrus, pre-approved platinum credit cards, and other distinguishing characteristics of American life. Apb has potential to portray both positive and negative views of the exceedingly prosperous American lifestyle.
Define and describe your potential market.
Who are you designing for?
Eg. Season, gender, age of target market, geographical distribution, subcultural influence eg. Surf, skate, techno, gothic, punk, indigenous, ethnic, sporting, social, pollitical or environmental aware, etc.
Where would they wear it?
Eg. sporting, beach, club, pub, skateboard, formal occassion, etc
How would they wear it?
E.g. Style, attitude, gestures, poses, etc
Define the products in the range
Your response will address the following -
Clothing design, fabric design, surface treatment and placement and thoughtful integration of typography
Develop a name and a signature for the product.
Brainstorm and select an original and appropriate brand name for range. You will use the same family of graphics for your product you developed with clea
Design and develop a visual identity for your brand.
I.E. Colour palette, symbols, typography, textures and images appropriate to your consumer market.
Present a storyboard due week 8
Storyboard requrements:
1 X A2 or 2 x A3 Foamcore
Graphically creative portraying "the look" of the streetwear range
Show brand name alternatives
Development of concept
Logo concept and development colour pallette
Swatches / samples of colours and materials to be used
Samples of fonts and typography
Styles of clothing and accessorires
Fabric examples and swatches
Week no Date Activity
1 24/07/08 Receive brief intro
http://www.eastonpearson.com.au
http://l-a-m-b.com
http://www.akira.com.au
http://www.collettedinnigan.com.au
http://www.elle.com/
http://www.HarpersBazaar.com
streetwear logo branding introduced
What is branding? introduction
Video-"Logos and labels"/
Brainstorming session, references shown to class.
Brainstorming, mindmapping, conceptualising, target market- homework Complete 300wd profile of potential market (5%).
2 31/07/08 subslistatic dyes workshop
Students to Define and present their concept and products to be part of brand to class and teacher via blog
Conduct and record class and personal brainstorming.
Homework: Refine individual brief/ profile on the basis of class and teacher feedback.
Visit retail outlets and observe, the point-of-sale, the visual techniques involved in the naming, packaging, displaying, promoting and the appearance of a range of apparel products unless excursion arranged for other units delivered under same umbrella streetwear
3 07/08/08 Stencilling
Produce samples.
Develop a prototype or use as a background consistent with your brand imagery
4 14/08/08 Stencilling/ Silkpainting
Produce samples. Develop a prototype or use as a background consistent with your brand imagery
5 21/08/08 Silkpainting / Silkscreening
Produce samples and develop prototype
6 28/08/08 photo transfer
Produce samples and develop a prototype
7 04/09/08 Silkscreening
Produce samples and develop a prototype
8 11/09/08 Streetwear range due
Verbal Presentation Students to present final solution/s
Present storyboard 15% , samples and designs 35%
Photo document
Key competencies you will be assessed on
• Collecting, organising and analysing information
• Clarifying and interpreting the brief
• Communicating ideas and information
• Designing and making a wearable object which is consistent with the selected approach and brief
• Planning and organising activities
• Identifying possible approaches to the design of wearable objects
• Working with others and in teams
• Working with client or user
• Using mathematical ideas and techniques
• Calculating material requirements and costs
• Solving problems
• Refining the approach
• Using technology
• Using equipment
Some sites that may be of interest
Http://www.groggy.com
Http://www.savier.com
Http://www.adiadas.com
Http://www.nikitaclothing.com
Http://www.ripcurl.com/product/surfwear
Http://www.fubu.com
Http://www.mone11.com
Http://www.globeshoes.com
Http://www.emilystrange.com/beware/indexmain.cfm
Http://www.americanpig.com
Http://www.beinghunted.com/v40/reviews/2004/december
Http://www.dpmhi.com
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