Ideally, I shall design for a market and environment that I know best. Without conducting market research, I have no idea what an older male or female would be interested in wearing.
I intend to design for females of an age group from 18 to 25 where there is room for some of the designs to appeal to an older age group of women. The target market should reside in a sub-tropical area, such as that of the Gold Coast or the country. If there was an opportunity for it, the brand could become globally distributed. However, I like the idea of limited edition pieces. The clothing and accessories would be designed as a casual range influenced by rock fashion such as that of Hollywood stars ‘The Veronicas’ and artists such as; Mars 1, Damon Soule, Jeremyville. Personally, I take inspiration from subcultures such as; punk, hippy and grunge. The clothing should be fun, 'bubbly', 'quirky' and create an overall sense of creativity and confidence.
The range of clothing would be designed to express a unique style with comfort and an overall look of laid back punk fashion. The clothes would be suitable for everyday wear, whether it be going out to see your local bands or simply relaxing at home. T-shirts, singlets and dresses would sport many images from nature such as; mushrooms, bonsai tree, birds, foxes, flowers. Worn with confident and relaxed gestures in a calm environment, the street wear range should be promoted in a store reflecting this. The shop should create a calm atmosphere so as to not overwhelm the shopper. This can be achieved with modern finishes such as polished concrete floors, warm wooden shelves and subtle lighting backed with an overall colour palette of blacks, white, brown, grey and dark colours. The floor plan should be spacious enough to move around in, yet private for those shy shoppers. Several couches should be placed around the store for those wishing to relax.
I propose to have some or all of the products, whether it is the clothing or the accessories, hand made. Although slightly more expensive, hand made products appeal to a more creative audience due to the processes used to create the finished products. The buyer is indeed getting more for their money, rather than paying $60 for a loosely hemmed shirt teamed with a well known brand. The fabrics should be relatively environmentally friendly, which in turn is healthier on the body to wear. I will chose not to use synthetic fabrics such as polyester but more cottons and cotton mixes. I take inspiration for this from the local swimwear brand Wicked Weasel. Their company hand sews all their products in a factory outlet in Byron Bay with excellent working conditions. I believe in supporting positive work practices, which in turn create quality pieces that will ‘stand the test of time’.
I haven’t pinned a name yet, but I’ve brainstormed a few;
Bantu, Fang, Fen (Fen Orchid), Fecund (the ability to produce abundantly, ‘productive’ ‘fertile’), Savour, Faegen (Joyful), Hadiya (gift), Fadilah (virtue), Cherry Tree
(I espically like his colour palettes)
I can easily enough explain my shop layout idea. With 48m^2 for a whole shop, with no limit on budget and no description on how much stock should be able to fit in the shop, I've drafted some easy couch space. I found some inspiration for this from sites such as;
As for the shop layout, I selected and evaluated three different types of doors (auto-matic, saloon and revolving) before choosing to use a set of glass, auto-matic sliding doors. These door should open at the centre-front of the store, giving the shop the dimensions of 5940mmx84oomm.
I have chosen to use these doors as they take up minimal space of the floor space of the shop. The doors close up after shoppers enter, allowing for the inside of the shop to cut off the outside world and create a completely different environment inside.
The doors are big enough for several shoppers to pass through comfortably at once with hands full of bags.
Due to the doors being glass, there is plenty of space and opportunity for window displays. Having once secure exit means the doors may be watched easily for shop lifters. Also, a 'buzzer' may be fixed to the top, so only one or two workers are necessary at once.