Wednesday, August 20, 2008


A contemporary style of clothing that is good looking, relaxed and very casual. Designs will include ranges of simple pants and skirts, fitted t-shirts supporting surreal images from nature and hand made, colourful jewellery pieces. 

Monday, August 18, 2008


...B U S Y ... W O M E N... Are "Who and What", I'm designing for.
Where ?... Metropolitan centers at first with a hoped for trickle down effect to smaller communities as the brand "takes hold"
Season ?... Evergreen.
Gender ?... Feminine, although it is envisioned that certain products in store will be unisexual
Age ?... 18 - 45 and beyond
Geographical Distribution ? ... Western ( at first )
Subcultural Influence ?...

Industrial Srength De Stijl


Enviro/ Politico/ Socially Aware... Non Militant
The street wear will be smart cas, work a day into early evening and with promotional push, pithy advertising, and attention to quality and "lastingness"( a much neglected and sorely missed design feature in the 'modern' world ) hopefully impart a certain "Creme de la Creme" feeling of self satisfaction amongst the swelling throngs of aficionados.
It is hoped that with it's light, fun, tongue in cheek, nostalgic yet modern look and feel the brand's clients will project and identify with an aura of 'non threatening intelligentsia'.


Tuesday, August 5, 2008

Glamorous, vintage, silk, beaded, limited edition garments, are what are associated with Velvet Vixen.

My street wear label is going to be targeted at ages 18 to 35, it can be worn for formal occasions, office wear and stylish day wear.
The clothes are going to be a mix of vintage pieces and fabrics made into modern day styles, there will also be new designs made out of expensive silks, satin, wool, beads, laces, sequins. Patterns and prints also a play big part.
The main focus of the fashion in Velvet Vixen is going to be the fabrics, they are unique and colourful.
The shop will be located in a up market, busy area on a corner block so it has plenty of window display. The interior will be a old world / vintage theme, with huge chandeliers and fluffy rugs. The walls will be covered in wallpaper that is either black patterns or neutral colours.
The clothing racks will be hanging from the ceiling and the change rooms will be in the back corners with strings of pearl beads hanging as the curtains. I would like to have the change rooms as a large circle free standing in the middle with 4 change rooms and double sided mirrors as the dividers, but I think it would made the shop look a bit full. There will be a big old antique lounge to rest on as well. The accessories will be shoes, jewellery and scarfs which will be displayed in an old dressing table. I would also like to have lingerie
Some names that I am considering are:
Velvet Vixen, Missy Button, Madame V, Velvet Vamps, , Lola & Moxie V & V, Isadora spangle, Madame,

Thursday, July 31, 2008

Brianna - Street wear style

Girls that what highly fashionable clothing with style and good quality. Creative designs that give them a unique look but that will still be classic pieces in your wardrobe. Use of great and different fabrics, textures, trim and mediums for the designs. Limited amount of each item making exclusive. Some one off hand printed, beaded etc. Winter range – Jeans, denim jackets, well cut tailored trousers and jackets, polo neck + long sleeve Ts with prints, little black dresses and clubby or party dresses, cute top. Lots of accessories. Sizes 6 – 14.

Age: 20 – 35 bracket
Sex: Female

Style: Upmarket, stylish fashion, conches for day to night club wear. Cool, trendy with a feminine side. Mixing smart casual with glitz and glam.

Big on jeans and denim – trim, embellishments, diamantes, prints
Hoodies – prints and patterns
Buttons and zipper have small logos on them but the logo if put on the clothing only ever small and discreet..
Shoes – Boots, high heels, sandals with jewels, beads etc and ballet slippers.
Accessories - belts, jewellery, bags, scalfs hat, sunnies.

Some names - Honey jumbles, pink lipstick, lipgloss, Red lipstick, big kisses, big XXX, wardrobe, full wardrobe, full closet zip up boots, zip me up, zipped up, nothing 2 wear, in the mirror, high heels, look in the mirror, my wardrobe, my closet, open wardrobe, what's in the wardrobe/closet, look in, what 2 wear?, does my bum look big in this, rainbow connection.

Tuesday, July 29, 2008

Faegen (Joyful)/ Fadilah (Virtue)

Ideally, I shall design for a market and environment that I know best. Without conducting market research, I have no idea what an older male or female would be interested in wearing.

I intend to design for females of an age group from 18 to 25 where there is room for some of the designs to appeal to an older age group of women. The target market should reside in a sub-tropical area, such as that of the Gold Coast or the country. If there was an opportunity for it, the brand could become globally distributed. However, I like the idea of limited edition pieces. The clothing and accessories would be designed as a casual range influenced by rock fashion such as that of Hollywood stars ‘The Veronicas’ and artists such as; Mars 1, Damon Soule, Jeremyville. Personally, I take inspiration from subcultures such as; punk, hippy and grunge. The clothing should be fun, 'bubbly', 'quirky' and create an overall sense of creativity and confidence.

The range of clothing would be designed to express a unique style with comfort and an overall look of laid back punk fashion. The clothes would be suitable for everyday wear, whether it be going out to see your local bands or simply relaxing at home. T-shirts, singlets and dresses would sport many images from nature such as; mushrooms, bonsai tree, birds, foxes, flowers. Worn with confident and relaxed gestures in a calm environment, the street wear range should be promoted in a store reflecting this. The shop should create a calm atmosphere so as to not overwhelm the shopper. This can be achieved with modern finishes such as polished concrete floors, warm wooden shelves and subtle lighting backed with an overall colour palette of blacks, white, brown, grey and dark colours. The floor plan should be spacious enough to move around in, yet private for those shy shoppers. Several couches should be placed around the store for those wishing to relax.

I propose to have some or all of the products, whether it is the clothing or the accessories, hand made. Although slightly more expensive, hand made products appeal to a more creative audience due to the processes used to create the finished products. The buyer is indeed getting more for their money, rather than paying $60 for a loosely hemmed shirt teamed with a well known brand. The fabrics should be relatively environmentally friendly, which in turn is healthier on the body to wear. I will chose not to use synthetic fabrics such as polyester but more cottons and cotton mixes. I take inspiration for this from the local swimwear brand Wicked Weasel. Their company hand sews all their products in a factory outlet in Byron Bay with excellent working conditions. I believe in supporting positive work practices, which in turn create quality pieces that will ‘stand the test of time’.

I haven’t pinned a name yet, but I’ve brainstormed a few;
Bantu, Fang, Fen (Fen Orchid), Fecund (the ability to produce abundantly, ‘productive’ ‘fertile’), Savour, Faegen (Joyful), Hadiya (gift), Fadilah (virtue), Cherry Tree

Here's some links;
(I espically like his colour palettes)

I can easily enough explain my shop layout idea. With 48m^2 for a whole shop, with no limit on budget and no description on how much stock should be able to fit in the shop, I've drafted some easy couch space. I found some inspiration for this from sites such as;

As for the shop layout, I selected and evaluated three different types of doors (auto-matic, saloon and revolving) before choosing to use a set of glass, auto-matic sliding doors. These door should open at the centre-front of the store, giving the shop the dimensions of 5940mmx84oomm.

I have chosen to use these doors as they take up minimal space of the floor space of the shop. The doors close up after shoppers enter, allowing for the inside of the shop to cut off the outside world and create a completely different environment inside.

The doors are big enough for several shoppers to pass through comfortably at once with hands full of bags.

Due to the doors being glass, there is plenty of space and opportunity for window displays. Having once secure exit means the doors may be watched easily for shop lifters. Also, a 'buzzer' may be fixed to the top, so only one or two workers are necessary at once.

Monday, July 28, 2008

Bek's street wear label

This street wear style is for an alternative, individual market or for those who are daring to be
different.With a unique twist between
Gypsy, Hippie, Punk, Rock
this brand has a style all of it's own.
not only is this extremely different but also opts for a larger more open market by creating ranges for different subcultures and options to mix it up.

Quirky and bold Political and environmental statements are featured on various items.

The jeans all have trendy cuts, seems, lace, beads, embroidery, ties, prints, washes,
painted embellishments etc.The same for the women's denim
skirts and shorts.
Nicely cut short tartan skirts, as well as soft cute and flowing
hippie and gypsy skirts both long and short.

Lots of different dresses 
ranging from simple cuts, different cuts, lots of straps and ties, no patterns, prints, and like the jeans trendy cuts, seems,lace beads etc.long flowing dress, halter neck, strapless, crochet and knitted dresses, as well as knitted and crochet tops and jackets(coats).lots of materials and.

Plenty of funky and unique jewellery and accessories, all different belts chunky, dainty, studded, beaded, weaved etc.Scarfs crochet, knitted, wispy gypsy and hippie, lots of beautiful silks.Earrings, bracelets, bangles, arm bands, wrist bands, necklaces chains, hats, beanies, bandannas all combining between Gypsy, Hippie, Punk, Rock.

The shop will be mostly blacks, reds, whites and metals maybe brick fitted somewhere for punk, rock feel.Lots of mirrors built and fitted into walls and sections.Stone, terrazzo or tiled floors.Feature lights and a waterfall wall (or other feature)
behind the counter maybe with lights displaying the street wear and shop name.Central doorway with window displays on either side (featuring comical and interesting displays) open spaced shop with racks and sections up along each side of the walls a
counter up the back and separate boys and girls change rooms behind and to either side.
Punk and rock music played but not to loud.

Some names I've come up with are...
Zero Gravity                     Eclipse
Sacred                              Sacristy
Scatteration                      Viability
Unbind                            Unbidden
Rogue                              Wizz Fizz
Tympanic                              Spunk
   Uniquity                                Zephyr
      Urban Oasis                        Addiction
Inertia                 Suburbon Aniky 
                                          Silhouette         Ambience

Brokendolls streetwear

Brokendolls is a streetwear store that sells t-shirts and hoodies for men women and children. With quirky designs, being either a strage creature from outer space, maybe you like circus freaks and human oddities, or something more serious like your veiws on war, politics, animal cruelty.... etc . Either way your t-shirt shows your individual interests and point of veiw. At brokendolls i will cater for all sizes and shapes, everyones different and deserves a cool t-shirt. I want everyone too leave feeling good about themselves, and not to leave feeling like nothing fits. Another feature of my store being that if I dont have the print you want in the size or colour you want , simply order it and it will be done. Naturally I will be using all cotton t's and natural or waterbased paints and dye's.
I would like the interior of my store to have a 1950's rockerbilly look to it. Or my other choice would be to go for a more industrial space, with stressed cement floors and exposed pipes in the roof, maybe with an old car body hanging from the roof or as a counter. Car bodys leave a grate space for graffiti and such. A feature wall would be dedicated to featuring a local artist, either hanging canvases for sale or painted directly onto the wall to keep a fresh ever changing feel to the space.
Brokendolls will also sell accessories from Noak art, as their products are always changing and supporting local artist. Vinyl toys from kidrobot are a must as well.
And ofcourse the store would be as environmentaly sound as possible.
other buissness name ideas are..... Smack the jellyfish....(mmm workin on this one), or Pretty Tricky or just Tricky....