Brianna - Street wear style

Girls that what highly fashionable clothing with style and good quality. Creative designs that give them a unique look but that will still be classic pieces in your wardrobe. Use of great and different fabrics, textures, trim and mediums for the designs. Limited amount of each item making exclusive. Some one off hand printed, beaded etc. Winter range – Jeans, denim jackets, well cut tailored trousers and jackets, polo neck + long sleeve Ts with prints, little black dresses and clubby or party dresses, cute top. Lots of accessories. Sizes 6 – 14.

Age: 20 – 35 bracket
Sex: Female

Style: Upmarket, stylish fashion, conches for day to night club wear. Cool, trendy with a feminine side. Mixing smart casual with glitz and glam.

Big on jeans and denim – trim, embellishments, diamantes, prints
Hoodies – prints and patterns
Buttons and zipper have small logos on them but the logo if put on the clothing only ever small and discreet..
Shoes – Boots, high heels, sandals with jewels, beads etc and ballet slippers.
Accessories - belts, jewellery, bags, scalfs hat, sunnies.

Some names - Honey jumbles, pink lipstick, lipgloss, Red lipstick, big kisses, big XXX, wardrobe, full wardrobe, full closet zip up boots, zip me up, zipped up, nothing 2 wear, in the mirror, high heels, look in the mirror, my wardrobe, my closet, open wardrobe, what's in the wardrobe/closet, look in, what 2 wear?, does my bum look big in this, rainbow connection.

Faegen (Joyful)/ Fadilah (Virtue)

Ideally, I shall design for a market and environment that I know best. Without conducting market research, I have no idea what an older male or female would be interested in wearing.

I intend to design for females of an age group from 18 to 25 where there is room for some of the designs to appeal to an older age group of women. The target market should reside in a sub-tropical area, such as that of the Gold Coast or the country. If there was an opportunity for it, the brand could become globally distributed. However, I like the idea of limited edition pieces. The clothing and accessories would be designed as a casual range influenced by rock fashion such as that of Hollywood stars ‘The Veronicas’ and artists such as; Mars 1, Damon Soule, Jeremyville. Personally, I take inspiration from subcultures such as; punk, hippy and grunge. The clothing should be fun, 'bubbly', 'quirky' and create an overall sense of creativity and confidence.

The range of clothing would be designed to express a unique style with comfort and an overall look of laid back punk fashion. The clothes would be suitable for everyday wear, whether it be going out to see your local bands or simply relaxing at home. T-shirts, singlets and dresses would sport many images from nature such as; mushrooms, bonsai tree, birds, foxes, flowers. Worn with confident and relaxed gestures in a calm environment, the street wear range should be promoted in a store reflecting this. The shop should create a calm atmosphere so as to not overwhelm the shopper. This can be achieved with modern finishes such as polished concrete floors, warm wooden shelves and subtle lighting backed with an overall colour palette of blacks, white, brown, grey and dark colours. The floor plan should be spacious enough to move around in, yet private for those shy shoppers. Several couches should be placed around the store for those wishing to relax.

I propose to have some or all of the products, whether it is the clothing or the accessories, hand made. Although slightly more expensive, hand made products appeal to a more creative audience due to the processes used to create the finished products. The buyer is indeed getting more for their money, rather than paying $60 for a loosely hemmed shirt teamed with a well known brand. The fabrics should be relatively environmentally friendly, which in turn is healthier on the body to wear. I will chose not to use synthetic fabrics such as polyester but more cottons and cotton mixes. I take inspiration for this from the local swimwear brand Wicked Weasel. Their company hand sews all their products in a factory outlet in Byron Bay with excellent working conditions. I believe in supporting positive work practices, which in turn create quality pieces that will ‘stand the test of time’.

I haven’t pinned a name yet, but I’ve brainstormed a few;
Bantu, Fang, Fen (Fen Orchid), Fecund (the ability to produce abundantly, ‘productive’ ‘fertile’), Savour, Faegen (Joyful), Hadiya (gift), Fadilah (virtue), Cherry Tree

Here's some links;

http://www.damonsoule.com/pb/wp_b21077d9/wp_b21077d9.html

http://www.jeremyville.com/home/jeremyville_home.html
(I espically like his colour palettes)

I can easily enough explain my shop layout idea. With 48m^2 for a whole shop, with no limit on budget and no description on how much stock should be able to fit in the shop, I've drafted some easy couch space. I found some inspiration for this from sites such as;

http://www.momoy.com/2008/03/05/monki-store-interior-by-electric-dream/

http://www.turbosquid.com/FullPreview/Index.cfm/ID

As for the shop layout, I selected and evaluated three different types of doors (auto-matic, saloon and revolving) before choosing to use a set of glass, auto-matic sliding doors. These door should open at the centre-front of the store, giving the shop the dimensions of 5940mmx84oomm.

I have chosen to use these doors as they take up minimal space of the floor space of the shop. The doors close up after shoppers enter, allowing for the inside of the shop to cut off the outside world and create a completely different environment inside.

The doors are big enough for several shoppers to pass through comfortably at once with hands full of bags.

Due to the doors being glass, there is plenty of space and opportunity for window displays. Having once secure exit means the doors may be watched easily for shop lifters. Also, a 'buzzer' may be fixed to the top, so only one or two workers are necessary at once.

Bek's street wear label

This street wear style is for an alternative, individual market or for those who are daring to be different.With a unique twist between Gypsy, Hippie, Punk, Rock

this brand has a style all of it's own.
not only is this extremely different but also opts for a larger more open market by creating ranges for different subcultures and options to mix it up.

Quirky and bold Political and environmental statements are featured on various items.

The jeans all have trendy cuts, seems, lace, beads, embroidery, ties, prints, washes,
painted embellishments etc.The same for the women's denim skirts and shorts.
Nicely cut short tartan skirts, as well as soft cute and flowing hippie and gypsy skirts both long and short.

Lots of different dresses 

ranging from simple cuts, different cuts, lots of straps and ties, no patterns, prints, and like the jeans trendy cuts, seems,lace beads etc.long flowing dress, halter neck, strapless, crochet and knitted dresses, as well as knitted and crochet tops and jackets(coats).lots of materials and.

Plenty of funky and unique jewellery and accessories, all different belts chunky, dainty, studded, beaded, weaved etc.Scarfs crochet, knitted, wispy gypsy and hippie, lots of beautiful silks.Earrings, bracelets, bangles, arm bands, wrist bands, necklaces chains, hats, beanies, bandannas all combining between Gypsy, Hippie, Punk, Rock.

The shop will be mostly blacks, reds, whites and metals maybe brick fitted somewhere for punk, rock feel.Lots of mirrors built and fitted into walls and sections.Stone, terrazzo or tiled floors.Feature lights and a waterfall wall (or other feature)
behind the counter maybe with lights displaying the street wear and shop name.Central doorway with window displays on either side (featuring comical and interesting displays) open spaced shop with racks and sections up along each side of the walls a
counter up the back and separate boys and girls change rooms behind and to either side.
Punk and rock music played but not to loud.



Some names I've come up with are...

Undulous
Zero Gravity                     Eclipse
Sacred                              Sacristy
Scatteration                      Viability

Unbind                            Unbidden

Rogue                              Wizz Fizz

Tympanic                              Spunk

   Uniquity                                Zephyr

      Urban Oasis                        Addiction

Inertia                 Suburbon Aniky 

                                          Silhouette         Ambience

Brokendolls streetwear

Brokendolls is a streetwear store that sells t-shirts and hoodies for men women and children. With quirky designs, being either a strage creature from outer space, maybe you like circus freaks and human oddities, or something more serious like your veiws on war, politics, animal cruelty.... etc . Either way your t-shirt shows your individual interests and point of veiw. At brokendolls i will cater for all sizes and shapes, everyones different and deserves a cool t-shirt. I want everyone too leave feeling good about themselves, and not to leave feeling like nothing fits. Another feature of my store being that if I dont have the print you want in the size or colour you want , simply order it and it will be done. Naturally I will be using all cotton t's and natural or waterbased paints and dye's.
I would like the interior of my store to have a 1950's rockerbilly look to it. Or my other choice would be to go for a more industrial space, with stressed cement floors and exposed pipes in the roof, maybe with an old car body hanging from the roof or as a counter. Car bodys leave a grate space for graffiti and such. A feature wall would be dedicated to featuring a local artist, either hanging canvases for sale or painted directly onto the wall to keep a fresh ever changing feel to the space.
Brokendolls will also sell accessories from Noak art, as their products are always changing and supporting local artist. Vinyl toys from kidrobot are a must as well.
And ofcourse the store would be as environmentaly sound as possible.
other buissness name ideas are..... Smack the jellyfish....(mmm workin on this one), or Pretty Tricky or just Tricky....

elliots good at parking wars

parking wars...is what ive got so far...i want my brand to be abit underground but seen to those who like my taste, yeah so not in every shop, more of a art clothing sort of thing... really try and expose alot of my drawings and art through it, in a few types of ways. . like mabie some ideas and drawings of creatures, broken house boxes, dress up characters, or angry scribbles, or just things that i go through that other people can relate too, and lay them out on shirts/jumpers/ cardigans/shoes/pants in some different ways compaired to other brands/designers. but still do some simple designs/prints aswell..in the style of things ide like to do some cool long sleave jumpers with gloves attached to the hands or skeleton jumpsuits or just some weird shaped t's with art.... mainly guys fashion. but yeah ide like my brand to be like me and envolve things that i like. i think i like unusual things and hope with all my ideas and effort will stand out as elliots unique work...

the shop should be memorable, with a feature wall of curious , bizarre art!,and a neat layout of clothing racks in the shape of rectangles pointing towards the checkout. ide like about four not to large but large enough changing rooms, and a big mirror out side of them as well as the long mirrors inside each one. ide have a playlist of indie, alternative and experimental sort of bands to play melo in the backround.with all the clothing ide like a tag with my logo and a free poster of my art with my name brand at the bottom.at last... the window ....rather than manaquins ill have creatures that ive made up, wearing my cloths in the window, and try and grab as much attention as i can..to be different............. a couple names- tuff ghost , no news is good news , violent head, violence legs,curious, unconventional june...........still thinking

Megan's Streetwear

Having four brothers, i know how many guys love to wear cool, unique shirts but find them hard to source or afford. Interesting male stores are rare and many surf store clothes have huge brand names splashed across the front which can be quite unappealing to some. So, i decided to create my streetwear label based on trendy male fashion that is simple, fun and affordable. It features playful t-shirts designed specifically for guys who are looking for modern and stylish clothes. The shirts are for casual wear and are adorned with quirky art prints, perfect to pair with board shorts by day and jeans by night. They will be basic shape tees with a few different necklines (v-neck, crew neck, etc) and fabrics will be cool and breathable, such as cotton, which suits the Australian climate well. Also, each month (or two?) there will be a new independent or small-scale artist featured and their works will be printed on line of limited edition t-shirts. This supports the local artistic community as well as building up a strong client base, as people will return to the store each month to get their new shirt.

The design on the shirts will be interesting, colourful and unique, drawing inspiration from the likes of Mambo, Ben Sherman and Volcom stone:





Age is no limit, so any guy interested in art can own these original shirts, and this will be made possible by my store being budget friendly - nothing over $50. This makes the items in my shop appealing and affordable to people such as students, who are often on a tight budget.
Also featured in my shop will be some accessories such as scarves and hats and possibly a rack of trendy male shoes by Sanuk (http://www.sanuk.com/).

My label will be sold in a store that is inviting to males, with a fun interior and a relaxed atmosphere. There will be cool music, surf videos, couches and a local "gig-guide" so it can be the perfect place to chill with mates.

I'm having a hard time choosing a name, here are some ideas but i'm still thinking (and i'm open to suggestions!)
Tee, Robo-metro, Green, Happy hour, Wear my shirt, Bait, 18 Holes, Banana

Fiona's Street Wear

AUDREY APPLE

Audrey Apple....is crazy beautiful....it's vintage dressing with the fabulousness of one part recycling plus posh designer revival.  It's a place where it's not uncommon to unearth an exquisite dance dress to wear with real seamed nylons or a quaint '40s day dress on each weekly forage.  It's once in a life time fabrics created into beautiful fashion.  It's chic, stylish and original.  The epitome of what we covet as gorgeous.  It's where uptown girls look comfortably cool downtown and where you can put your own spin onto iconic archetypes.  At Audrey Apple we say mix and clash your prints for interest....eclectic works best.  Simple shapes with lots of textures, patterns and prints.  It's also a place where you can offset sophisticated basics with quirky accessories.  It's where brass buttons and gilded bling become cool and chic.  Women who wear Audrey Apple have been blessed and bestowed with an innate sense of style that seems to be intrinsic.  Fabulous fashion should have no age limit.  Whether you are 18 or 88....timeless is for every lady.  The Audrey Apple store will be located on the beach front at currumbin in an old restored queenslander.  It has beautiful recycled timer floors and hanging chandeliers...it has a big comfy chair and cow hide rug!!! Soft inviting music playing...i would love to have tables and chairs out the front (and an esspresso machine) so people can sit and enjoy...I think I'm going to run with the Audrey Apple name but here are some other ones that were floating around....Sally Says So/Lill & Rudy/Lills Locket/Altogether Audrey/Always Audrey/Daisy in a Season/Black a Miss/Lemonade Lill/Timpani/Audrey Star/Absolutely Audrey/Love Always Lill/Just Because/Lilac Lill/Bold Bohemia...is that 20 yet!!!!!!!! 

PHOEBES STREETWEAR LABEL

I am designing my band of street wear for the ever increasing number of socially and ecologically conscious people.

All aspects of the clothing label and shop will be designed and manufactured to be environmentally sustainable and to use ethical work practices

 wherever possible (eg no sweat shop label, made in Australia, etc)

It will be aimed at an urban / inner city corporate / upmarket but with an 'alternative' and 'funky' (yes i used the word!!) edge. It will be targeted at a female market not specifically age specific, but in the workforce eg clothes you could wear to the office and be a little different or still get away with on the street.

The overall look of the clothing range will be semi formal / corporate / upmarket street wear using muted colours, eg black, greys, dark olive greens and blues.

The fabrics will all be made out of organic cotton, bamboo and hemp fibres.

There will be panels of fabric sewn on to the designs (similar to the images to the left) but

the panels of fabric would be made from hand printed

and painted fabrics, eg.turquoise, blue, green and yellow prints from found leaves, hand painted swirling patterns on fabrics, using different colours for different seasons >will upload pictures soon!< (eg. browns and ochres for autumn, cool greens and blues in spring) (i have given up on the idea of using second hand retro fabrics because it was very difficult to find the designs i actually wanted). There will also be hand sewn art nouveau style (swirling patterns, wavelike curls) thread designs featured on the clothing eg on the cuffs or up a pant leg, using a brighter colour thread to give the clothing an interesting look (eg a bright yellow and green thread featured on blue denim).

Other accessories featured in the shop will be computer laptop bags, using similar fabrics, briefcases, and handbags. Also a minimal amount of quality silver jewlery, sourced from either local jewlers or from the overseas programs to help bring 3rd world countries out of poverty. (eg. micro loan programs to help bring people out of poverty in 3rd world countries... Oxfams 'make poverty history' campaign..)

It will be an expensive and upmarket shop, the price indicitive of the quality of the product and the ethical nature of the business.

A manifesto will also be written on the wall of the shop and added to the swing tags to advertise the business objectives.

here is a sample of patterns and textures that will be added as feature fabric pannels... looks messy because they were drawn in lead pencil but would be crisper with colour added ... 

Some possible names so far are:

arctic cloud berry, cloudberries, violet sabrewing, skulk of foxes, ecogerm, butterfly rabble, cinnamon hummingbird, starthroat, SugarJam , Buried Tree, Tarnished Gold, Flooded Sky, urban wilderness,

THE STREETWEAR BRIEFS

7897 CERTIFICATE 4 IN DESIGN
Unit Code: CUVDSP15A Research and Apply the techniques for application to spatial design


BRIEF 1: 50% of module
Design and construct a storyboard and model for a shop interior to stock and promote your streetwear label.


Your storyboard should include:

• logo proposals for the shop that can be used for signage interior or exterior (wall, floor or suspended)
Brainstorming and conceptual development for visual identity will begin in this class and be developed and completed in interpret brief class with Clea.
• sketches and floor plans of proposed interior showing window display, change room, merchandise display, furniture and service counter placement to scale 1:20
• collage of images from magazines, scans and brochures, to create " feel."
• samples of finishes wherever possible e.g.upolstery, fabric, leather, flooring, wall treatment for etc
• design and samples for service bar - form and surface treatment e.g.ply, laminex, pressed metal, skin, mosaic, photographic, etc
• samples for wall surfaces and treatments eg. wallpaper, timber, painted finish, stucco, mural, mosaic, stucco, bagged, limewash, etc
• samples and info for floor treatment eg. cork, tiles, carpet, terrazzo, stone, floorboards, timber,marqetry, parquetry, rubber, etc
colour palette colour charts, colour chips, etc arranged in proportionate use

storyboard process:

• Collect samples, photos, magazine cuttings, swatches for surface treatment to walls, floors, service bar, seating, logos,
• Arrange samples , photos, magazine cuttings, swatches into a balanced composition on A2 or an equivalent combination
Position with blutak initially until final positioning has been decided.
• Use appropriate glues to adhere samples to the backing board
• Provide a legend or key on the reverse of storyboard to avoid visual clutter
• Label samples in the storyboard e.g "viva" unglazed terracotta italian floor tile $55 sq /m handwritten or typeset available at...

Construct model with a sheet of foamcore.

You will be provided with a sheet of foamcore

• Floor size A3 and walls minimum of 200mm high. 
• Use scale 1:20  
  
  Your design should include:

• a service bar- point of sale counter
• change rooms
• entry door types
• flooring surface treatment.
• wall surface treatment.
• signage
• seating
• window display area
• merchandise display areas
• point of sale displays for window dressing, suspended etc
• shop fittings shelves, hanging etc

1-week beginning-22/07/08
intro module assessment details sign
• brief given and analysed
• reference material shown.Past student responses.
email addresses to be collected/confirmed for blog
concept board function explained
Discussion -Personal thoughts / experiences of shops. memorable or forgettable? what makes a good shopping space? 20 words brainstorm as a class
class brainstorming/ mindmappings conceptualising. individuals to commence thumbnailing and further mind map

some interesting sites to research
http://www.indesignlive.com/
http://www.dedeceplus.com/
http://milan.poloxygen.com/
http://www.promisedesign.info/main.html
http://www.interiordesignersaustralia.com.au/
http://www.interiordesignawards.com.au/
http://www.designex.info/
http://www.archmedia.com.au/artichoke/

homework
commence thumbnails
record concepts
submit 300 wds typewritten (this will be part of your report and your individual brief to design to. Describe the intended atmosphere and target market ideas on a blog an invitation will be sent to your email address.



2- week beginning- 29/07/08
present 300 wds concept and thumbnails
continue to develop thumbnails according to feedback and contine to collect reference material.
floorplan workshop
how to use a scale rule
establish entry point
decide on type of window display
ergonometric and circulating space
understand the symbols for windows, doors, stairs and ramps
plan and elevations transfer scale drawings to modelmaking
http://www.dexigner.com/design_news/8227.html
homework continue to resolve and further develop and continue to refine floorplans



3- week beginning-05/08/08
colour palette and textures workshop please bring colour swatches
please bring colour swatches
layout colour palette on piece of foamcore.
show proportions to be used in palette.
revise colour psychology, colour preference for different demographics and product.
colour to create mood and use in spacial environment, Feng Shui , lighting on colour, colour for healing
textures in the built environment screen design projection and interactive graphics in the recreational environment e.g playmotion, dfusehttp://www.dulux.com.au
http://www.britishpaints.com.au
http://www.dulux.com.au/html/colourawards/main.html
http://www.abet.com.au
http://www.designex.info/
http://www.poloxygen.com/
http://www.designex.info/awards.htm
http://www.publicartsquad.com/
http://www.indesign.com.au
http://www.productselector.com.au
http://www.design-week.co.uk
http://www.infolink.com.au
homework continue to resolve and further develop and continue to refine floorplans


4- week beginning- 12/08/08
lighting and furniture workshop
• students to bring in ALL materials and storyboard in progress to work on in classtime
• class feedback and discussion
workshop and consultation time
http://www.ikea.com/
http://www.indexaward.dk/2007/forside.asp
http://www.mobelform.com/
http://www.luminaire.com/enter.html
http://www.mozdesigns.com/
http://www.scandinaviandesign.com/#
http://www.aquagallery.com/beta/
http://www.noguchi.org/furniture.html
http://www.meipicchi.com/
http://www.praestegaard.com.au/
http://www.satelight.com.au/
http://www.tait.biz/
http://www.tubdesign.com.au/
http://www.yellowgoat.com.au/
http://www.clothfabric.com/ff.html
http://www.afficionados.com.au/
http://www.architrend.com.au/
homework continue to resolve and further develop and continue to refine floorplans


5- week beginning-19/08/08
you will need a fully resolved floor plan by THIS week to commence model!
modelmaking workshop-
demonstrate cutting foamcore
suitable materials for model
joining techniques with pins and glues
using a circle cutter
applying surfaces to foamcore
workshop and consultation time

6- week beginning-26/08/08
modelmaking furniture workshop working with balsa and the production line
workshop and consultation time

7- week beginning-02/09/08
modelmaking furniture workshop working with balsa and the production line
workshop and consultation time


8- week beginning-09/09/08
Completed model due. 30%
Completed storyboard due. 15%
Report due design process, initial profile, concept development ,final drawings, plans, elevations, illustrations, photographs, model production, specifications for fabrication etc
5min verbal presentation, report and client liason 5% with verbal feedback from class/ teacher.



key competencies
Collecting, organising and analysing information
Clarifying and interpreting the brief
Communicating ideas and information
Producing spatial design consistent with the selected approach and brief
Planning and organising activities
Identifying possible approaches to the spatial design
Working with others and in teams
Working with client or user
Using mathematical ideas and techniques
Calculating spaces and material requirements
Solving problems
Refining the approach
Using technology




reference
Windows of the world - louis bou 659.157

7897 CERTIFICATE 4 IN DESIGN
Unit Code: CUVDSP13A Research and Apply the techniques for Wearable objects

Brief 1: Streetwear 50% of module

"Style is central to sub cultural identity, and clothing and body adornment are the most visible emblems of membership signifying loyalty to kindred spirits and exclusion to the world at large".

Create a visual identity for a streetwear brand and design a range of street wear clothing and fabrics.

Puma, Quicksilver, Billabong, Buddist punk, Ripcurl, Fubu, M-0ne-11, Gallaz, Volcom , Unit, Tactics, Swag, Switch, Zoo Yank, Zero, Tensor, Think, Von Zipper, Velvet, Termite, Stealth, Spy, Spit fire, Randal, o'neil, Globe, Reef, Red, red real, Gravis, Grindking, Hurley, Independant, K2, lakaz, Level Glove, Lucky, M3, logo, Movements, Matix, Duffer, November, Ezekiel, tsa, Nikita, Witro, Nixon, Palmer, Phantom tricks, Pig, Powell, Premier, Proxy, Paul Frank, Freshjive, rip current, Dickies, fk-fks, Flow, DVS, Skipping Girl, Stussy, Burst, Mossimo, Mermaid sister, Roxy, Etnies, Cult, Kitten,Two Legs,Scary Miss Mary, Blythe, Bico, Chillipepper, Hello Kitty, Golddigga, Chunk, D&G, 555Soul, Fine, Insight
........the list of brands goes on …

Consider the personality of a street wear product
E.g. The American Pig Brand (apb) concept is a direct reflection of the remarkable and often excessive qualities of American culture. Apb celebrates large Sport Utility Vehicles, 24 hour drive-thrus, pre-approved platinum credit cards, and other distinguishing characteristics of American life. Apb has potential to portray both positive and negative views of the exceedingly prosperous American lifestyle.


Define and describe your potential market.
Who are you designing for?
Eg. Season, gender, age of target market, geographical distribution, subcultural influence eg. Surf, skate, techno, gothic, punk, indigenous, ethnic, sporting, social, pollitical or environmental aware, etc.
Where would they wear it?
Eg. sporting, beach, club, pub, skateboard, formal occassion, etc
How would they wear it?
E.g. Style, attitude, gestures, poses, etc


Define the products in the range
Your response will address the following -
Clothing design, fabric design, surface treatment and placement and thoughtful integration of typography


Develop a name and a signature for the product.
Brainstorm and select an original and appropriate brand name for range. You will use the same family of graphics for your product you developed with clea

Design and develop a visual identity for your brand.
I.E. Colour palette, symbols, typography, textures and images appropriate to your consumer market.


Present a storyboard due week 8

Storyboard requrements:
1 X A2 or 2 x A3 Foamcore
Graphically creative portraying "the look" of the streetwear range
Show brand name alternatives
Development of concept
Logo concept and development colour pallette
Swatches / samples of colours and materials to be used
Samples of fonts and typography
Styles of clothing and accessorires
Fabric examples and swatches



Week no Date Activity
1 24/07/08 Receive brief intro
http://www.eastonpearson.com.au
http://l-a-m-b.com
http://www.akira.com.au

http://www.collettedinnigan.com.au
http://www.elle.com/
http://www.HarpersBazaar.com

streetwear logo branding introduced
What is branding? introduction
Video-"Logos and labels"/
Brainstorming session, references shown to class.
Brainstorming, mindmapping, conceptualising, target market- homework Complete 300wd profile of potential market (5%).
2 31/07/08 subslistatic dyes workshop
Students to Define and present their concept and products to be part of brand to class and teacher via blog
Conduct and record class and personal brainstorming.
Homework: Refine individual brief/ profile on the basis of class and teacher feedback.
Visit retail outlets and observe, the point-of-sale, the visual techniques involved in the naming, packaging, displaying, promoting and the appearance of a range of apparel products unless excursion arranged for other units delivered under same umbrella streetwear

3 07/08/08 Stencilling
Produce samples.
Develop a prototype or use as a background consistent with your brand imagery
4 14/08/08 Stencilling/ Silkpainting
Produce samples. Develop a prototype or use as a background consistent with your brand imagery
5 21/08/08 Silkpainting / Silkscreening
Produce samples and develop prototype
6 28/08/08 photo transfer
Produce samples and develop a prototype
7 04/09/08 Silkscreening
Produce samples and develop a prototype
8 11/09/08 Streetwear range due
Verbal Presentation Students to present final solution/s
Present storyboard 15% , samples and designs 35%
Photo document

Key competencies you will be assessed on

• Collecting, organising and analysing information
• Clarifying and interpreting the brief
• Communicating ideas and information
• Designing and making a wearable object which is consistent with the selected approach and brief
• Planning and organising activities
• Identifying possible approaches to the design of wearable objects
• Working with others and in teams
• Working with client or user
• Using mathematical ideas and techniques
• Calculating material requirements and costs
• Solving problems
• Refining the approach
• Using technology
• Using equipment

Some sites that may be of interest

Http://www.groggy.com
Http://www.savier.com
Http://www.adiadas.com
Http://www.nikitaclothing.com
Http://www.ripcurl.com/product/surfwear
Http://www.fubu.com
Http://www.mone11.com
Http://www.globeshoes.com
Http://www.emilystrange.com/beware/indexmain.cfm
Http://www.americanpig.com
Http://www.beinghunted.com/v40/reviews/2004/december
Http://www.dpmhi.com

' What's your Style? '

"Style is central to subcultural identity, and clothing and body adornment are the most visible emblems of membership signifying loyalty to kindred spirits and exclusion to the world at large".

Design and style your brand of streetwear - the identity, the logo, the range, the fabrics, the shop, the fashion shoot and more... but first tell us in three hundred words what makes your brand stand out from the rest.
Who, where and what are you designing for?
What's the season, gender, age of target market, geographical distribution etc.?
Is there a subcultural influence eg. Surf, skate, techno, gothic, punk, indigenous, ethnic, sporting?
Are your target audience socially, pollitically or environmentally aware or indifferent?
Where would the streetwear be worn? eg.sporting, beach, club, pub, skateboard, formal occassion, etc
How would they wear it? e.g. style, attitude, gestures, poses, etc
Define the products in the range, the fabrics, the patterns, imagery and image promoted.
Describe the interior of the retail outlet the atmosphere, the surface treatment and the spatial layout
Over the coming weeks you will developing a name and a signature for the product.
Start brainstorming now to select an original and appropriate brand name for range. List at least twenty options to start with.