Where ?... Metropolitan centers at first with a hoped for trickle down effect to smaller communities as the brand "takes hold"
Season ?... Evergreen.
Gender ?... Feminine, although it is envisioned that certain products in store will be unisexual
Age ?... 18 - 45 and beyond
Geographical Distribution ? ... Western ( at first )
Subcultural Influence ?...
It is hoped that with it's light, fun, tongue in cheek, nostalgic yet modern look and feel the brand's clients will project and identify with an aura of 'non threatening intelligentsia'.